SEO – Does the end justify the means?
February 14th, 2011 // 10:09 am @ Marnie Castle
With the recent exposure of the Search Engine Optimization tactics used by a SEO company working on behalf of J.C. Penney, many small business owners are left to wonder what tactics and techniques their SEO company has used to improve their search engine ranking. Google, the 800 lb gorilla in web search, is quite clear [...]
Category : Blog &Featured Work
No one is looking for my business online – or are they?
October 29th, 2010 // 9:45 am @ Marnie Castle
Recent statistics show that an large percentage of people search online before heading out into their community to shop or to call for local services. The printed yellow pages either gets tossed directly into the bin upon delivery or is used to prop up a computer monitor, o as a door stop or sits forgotten [...]
Category : Blog &Featured Work
Top 5 Small Business Marketing Blogs
August 27th, 2010 // 1:54 pm @ Marnie Castle
As a small business owner there is an overwhelming amount of information regarding internet marketing, social media marketing and search engine optimization. It can be difficult to know where to focus your limited amount of time or marketing budget. If I could only read 5 marketing blogs, and make decisions based on their input, these [...]
Category : Blog &Featured Work
Ten Twitter Topics for Small Businesses
February 10th, 2010 // 3:42 pm @ Marnie Castle
Now what? Your small business is on Twitter but what in the world are you supposed to say? Here are some ideas for when you find yourself tongue-tied. Remember: everything in moderation. If your Twitter stream is endless promotion or get too personal in your updates you will alienate some of your current and potential [...]
Category : Blog &Featured Work
Local SEO for Offline Businesses
January 14th, 2010 // 1:17 pm @ Marnie Castle
In small towns and large cities all across the nation, Local SEO experts increasing profits for small businesses in every category. How? By optimizing their websites to show up on the first page of Google, Yahoo, MSN, Bing and other popular search engines across the internet. An increasing percentage of people search Google for almost [...]
Category : Featured Work
Small Businesses That Blog Get 55% More Website Visitors
December 7th, 2009 // 12:56 am @ Marnie Castle
* Companies that blog have far better marketing results. Specifically, the average company that blogs has: * 55% more visitors * 97% more inbound links * 434% more indexed pages Source
Category : Featured Work
Local Search Statistics
December 7th, 2009 // 12:55 am @ Marnie Castle
“86% of local searchers follow up with direct contact and 61% of those make a purchase. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.” Source
Category : Featured Work
Strategy and Consultation
December 7th, 2009 // 12:44 am @ Marnie Castle
We’re specialists at creating a comprehensive online strategy. We take the time to fully understand your business, customers, competition and your goals. Then we deliver a strategic solution fully customized for your business.
Category : Featured Work
