Mobile search makes your Google Places listing more important than ever
December 6th, 2010 // 11:56 am @ Marnie Castle
You’ve seen the commercials, or perhaps even done it yourself. You’re out and about, suddenly remember you need to pickup flowers for your Mother’s birthday. You grab your smart phone, say “Florist” and instantly have a map, phone number and reviews of local florists at your fingertips. With the rise of smart phone use in [...]
Category : Blog
No one is looking for my business online – or are they?
October 29th, 2010 // 9:45 am @ Marnie Castle
Recent statistics show that an large percentage of people search online before heading out into their community to shop or to call for local services. The printed yellow pages either gets tossed directly into the bin upon delivery or is used to prop up a computer monitor, o as a door stop or sits forgotten [...]
Category : Blog &Featured Work
Top 5 Small Business Marketing Blogs
August 27th, 2010 // 1:54 pm @ Marnie Castle
As a small business owner there is an overwhelming amount of information regarding internet marketing, social media marketing and search engine optimization. It can be difficult to know where to focus your limited amount of time or marketing budget. If I could only read 5 marketing blogs, and make decisions based on their input, these [...]
Category : Blog &Featured Work
Marketing Your Business Online: Where to Start?
July 11th, 2010 // 3:58 pm @ Marnie Castle
On of the questions I’m frequently asked is “where should a business start after deciding to market their business online?”. The answer for brick and mortar businesses is to start by establishing or claiming your Google Places listing. An ever increasing number of people reach for their computer and Google local businesses instead of tracking [...]
Category : Blog
Social Media Revolution 2
May 7th, 2010 // 7:41 pm @ Marnie Castle
Amazing statistics regarding social media usage. Based on the book Socialnomics by Erik Qualman. Related Blogs Related Blogs on Social Media Mobilize your cause: a bootcamp in NYC | Socialmedia.biz Social Media is Changing Libraries – Where do you FIT IN … Super 8 Leak Hype Scheme Related Blogs on Statistics Statistics: Social Media: Facebook [...]
Category : Blog &Social Media
Ten Twitter Topics for Small Businesses
February 10th, 2010 // 3:42 pm @ Marnie Castle
Now what? Your small business is on Twitter but what in the world are you supposed to say? Here are some ideas for when you find yourself tongue-tied. Remember: everything in moderation. If your Twitter stream is endless promotion or get too personal in your updates you will alienate some of your current and potential [...]
Category : Blog &Featured Work
Local SEO for Offline Businesses
January 14th, 2010 // 1:17 pm @ Marnie Castle
In small towns and large cities all across the nation, Local SEO experts increasing profits for small businesses in every category. How? By optimizing their websites to show up on the first page of Google, Yahoo, MSN, Bing and other popular search engines across the internet. An increasing percentage of people search Google for almost [...]
Category : Featured Work
Business Owners – The Biggest Asset That You May Already Have
December 7th, 2009 // 10:16 pm @ Marnie Castle
If you own a business, whether it is a small business or a large one, you might not be taking advantage of one of your biggest assets – your customer list. If you have a business, you likely have a website… If you don’t, we can help with that too. If you’re not collecting your [...]
Category : Blog
What is SEO and Why is it Important
December 7th, 2009 // 8:42 pm @ Marnie Castle
Search Engine Optimization or SEO, is something that every business owner is looking into as a way to get the internet exposure they need as maintain and even increase their customer base. The topic of SEO can be confusing but there are really only a few basics every business owner must know. SEO is the [...]
Category : Blog
Small Businesses That Blog Get 55% More Website Visitors
December 7th, 2009 // 12:56 am @ Marnie Castle
* Companies that blog have far better marketing results. Specifically, the average company that blogs has: * 55% more visitors * 97% more inbound links * 434% more indexed pages Source
Category : Featured Work
